The turtle shell extract is the unique ingredient that makes Turtle Wax products last longer and provide improved shine and protection. Increased exposure to the outside elements is proven to enhance the rigidity of the carapace (upper shell) and ultimately, the hardening of the shell improves the overall performance of the wax.

For that reason (and obviously to ensure our turtles enjoy their lives more) we've gone free range and moved all of our turtles from battery farms into outdoor pens. We've filmed the entire creative process behind the initiative, from the boardroom to the final release of the turtles – and you can watch the video here!

Paul Sullivan, http://www.internet-flets-campaign.net/, managing director of Turtle Wax UK , explained: “In the past year, chefs such as Hugh Fearnley-Whittingstall have really highlighted the benefits of breeding free-range animals. As a responsible and caring manufacturer, we decided to adopt this approach for our turtles and are looking forward to improving their quality of life while at the same time producing superior products for our consumers. In business terms, it’s a real Win Win!" Visit the main Turtle Wax website here...